The little conqueror of Volkswagen
It began in 2007, when the Volkswagen Board of a small car below the Polo thought, which should start at a cost of less than 10,000 euros. A concept was developed quickly, began to develop and there was work on the new small cars with high pressure. The efforts have paid off. In October 2011, the Volkswagen is up! in the city of Rome. With its length of 3.54 meters and a width of 1.64 meters is up! a real city specialist, which is in the close cities of the world. It is therefore a first ride on the Roman road for this line in the small car segment. For Volkswagen, which is up! the smallest car but also with the most important car that is to conquer and will bind to many new customers to the brand. “up!” “to turn on young people”, said Dr. Ulrich Hackenberg, Member of the Board brand Volkswagen and responsible for the technical development, during the presentation in Rome.
Professor Dr. Martin Winterkorn, CEO of Volkswagen AG, underscores the position of the new up!: “He is one of the most important innovations of the last few years.” The up! has perfect proportions and is probably the true link of brand between the beetles of yesterday and the Gulf today. Can the new up! connect to the popularity of his successful brands brothers? “Our new little stands in a special way for the core of the Volkswagen brand.” “With clear, pure Volkswagen design, maximum space on minimum area, quality and attention to every detail and of course with affordable innovations for all”, said VW Chief Winterkorn in Rome. The four-seater up! is from 9,850 euro to have, the presale is started, the first cars can be delivered in December. Depending on the budget, VW offers take up three equipment! (from 9,850 euro) move up! (from 10.650 euro) and and high up! (from 12.450 euro). VW offers two special models with leather seats, sport suspension and wheels to the launch: the up! black and up! White (from 13,700 euros). All are powered by a 1.6-litre cylinder gasoline engine with optional 60 HP (44 kW) or 75 HP (55 kW). “All engines of the up!” are new developments. Compact and light engines with little internal friction and excellent efficiency. “This shows especially the basic version with 60 HP and BlueMotion technology on average 4.2 liter consumption to say everything,” said Dr. Hackenberg. In addition to the two gasoline units, there will be a natural gas version 2012, “and from 2013 onwards, Volkswagen will start with the up!” “in the electric age”, confirmed Winterkorn. It is a diesel engine for the up! not be available. Two reasons argue against the offer: too expensive in the acquisition and the savings potential is too low. Also access the price-sensitive customers in this segment anyway not to the diesel. The up! has high potential for conquest, that is, if you drive it. In addition to the quality, surprised the small Volkswagen with a great comfort, which is not self-evident in this class. The seating position is impeccable, the seats of excellent quality and the pleasant feeling of space – so the drive in a small car is fun. The engine can be easily operated, who would like to receive an automated manual transmission from 2012, just in busy city traffic the ride in the up! makes still more pleasant. Apropo comfortable: the up coming next year! as four, then the mother can put easily their children in the rear in the child seat. Volkswagen estimates the sales share of the four-door up! in the future also higher – a four is just much more practical, but also more expensive. ((Auto-Reporter.NET/Peter Hartmann)
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