15
September
2011

ILO 2011: Maserati expands its offer

Posted in: Ferrari 2

Maserati unveiled his vehicle in the segment of the luxury-sport SUV at the IAA in Frankfurt. The presented Kubang is a new for Maserati development, expanded the product range and strengthen the presence in the market with the. “The most SUV offer not the exciting driving pleasure and the luxurious ambience that is standard today for sports car and luxury car of the upper class”, believes Maserati. Maserati occurs at a concept car in the segment of the luxury-sport SUV with the aim to change that. On the one hand, the front-runners for a new future line represents a first, as a new vehicle segment will enter with him; on the other hand, it is a sign of continuity, because with him you want to preserve the own nature of Maserati. The idea of a luxury sport SUV is of course not completely new by Maserati. In 2003, the Kubang concept car at the motor show in Detroit was presented. At a time, as only a few other manufacturers moved a luxury sport SUV for consideration, is thought to already specifically by Maserati on a production, as the company reported. Today potential synergies present Jeep an important multiplier for the interpretation of the luxury sport SUV concept with the sister brand. It seems only appropriate to give the name of the concept cars today revealed model, that once the way prepared: Maserati Kubang.

“All major system components of the luxury sport SUV bear the unmistakable signature of Maserati. “Design, engine, suspension, braking, handling and performance are one hundred percent Maserati and absolute continuity with the values of the brand”, a product manager in Frankfurt said. The characteristic design is to give the Kubang immediately as to detect real Maserati. The latest generation of Maserati tech engines developed under the direction of Paolo Martinelli in Modena. He is the head of drive technology with Maserati, and worked at Ferrari, previously for almost 30 years where he was responsible also for the engines of the formula 1 team. The Maserati are manufactured in Maranello with Ferrari engines. Specifically for the luxury-sport SUV, the development of an eight-speed automatic transmission, as well as special technical solutions in chassis, brakes and steering was launched. The Kubang will ensure sedans, coupes and convertibles as well as the Maserati a strong plus with worldwide sales. Maserati knows that times have changed. There is today no longer only a single definition for Sportiness and luxury. The values can be implemented as a very dynamic style, particularly powerful luxury sport SUV, so a company spokesman. With the expansion of the model provision, which wants to companies in the future even better economic returns come in. For the 1st half of 2011, Maserati sales revenues reported in EUR 303 million. This is essentially the result of the corresponding prior-year period. The deliveries to the global dealer network at an increase of 10.7 per cent are 3.213 vehicles a year earlier. This increase is due above all to the good results in the United States (up 22 percent) and China with a strong increase of 124 per cent. ((Auto-Reporter.NET/Peter Hartmann)   


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